书目详细信息
： The "Made in Germany" champion brands :
书目信息 机读格式(MARC)
| ISBN： | 9781409466468 (hardback : alk. paper) |
|---|---|
| 编目源： | DLC DLC DLC |
| 地理区域代码： | e-gx--- |
| 个人名称： | Joseph, Ugesh Anthony. |
| 题名： | The "Made in Germany" champion brands : nation branding, innovation, and world export leadership / Ugesh A. Joseph. |
| 索书号： | F713.50/J83E |
| 出版发行项： | Burlington, VT : Gower, [2013] |
| 载体形态： | 285 pages ; 25 cm |
| 书目附注： | Includes bibliographical references (pages 259-260) and index. |
| 格式化内容附注： | Foreword -- Branding & the "Made in Germany" brand : a perspective -- From rubble to an economic miracle to a world export leader -- The superstars -- The stars -- The facilitators & influencers -- The less-known champions -- Some innovative & emergent stars -- After-word -- References & bibliography. |