书目详细信息
： World wide rave :
书目信息 机读格式(MARC)
| ISBN： | 9780470395004 (hbk.) : |
|---|---|
| ISBN： | 0470395001 (hbk.) : |
| 编目源： | UK-WkNB UK-WkNB |
| 个人名称： | Scott, David Meerman. |
| 题名： | World wide rave : Creating triggers that get millions of people to spread your ideas and share your stories / David Meerman Scott. |
| 索书号： | F713.3/S426E |
| 出版发行项： | Chicester : John Wiley & Sons Ltd : [distributor] John Wiley and Sons Ltd : [distributor] John Wiley & Sons Australia Ltd : [distributor] John Wiley & Sons Australia Ltd : [distributor] John Wiley & Sons Johannesburg : [distributor] John Wiley & Sons, 2009. |
| 载体形态： | 208 p. : ill. ; 18 cm. |
| 一般附注： | Hardback. |
| 格式化内容附注： | A World Wide Rave. Rules of the Rave. Telling Stories. When 7 = 350,000,000. Tapping the Enthusiasm of Million of Fans. The World Wide Rave Empowers You. You Must Ignore the Old Rules of Advertising and PR. We are The World. A Dream Come True. Fear not: You, too, can create a World Wide Rave. Girls fight back! Get out your mobile phones! Nobody Cares About Your Products (Except You). Understand buyer personas to trigger a World Wide Rave. I love a good audit. Stupid cancer: I'm too young for this! Forget about your products. Are you a talent fanatic? How big is your "world"? A resume? Or an e-book? What about business-to-business e-book? How to make your e-book a World Wide Rave. Sex, shaving, and your oral health. E-book your way to fame and fortune. You can't do that with the Yellow Pages. When not to have sex (in your e-book). A local World Wide Rave. People want to do business with people. No Coercion Required. Unscrupulous marketing techniques. Careful: Dodgy "viral marketing" sucks. Ad agencies beware: Your viral campaign may be against the law. Viral marketing is rarely a World Wide Rave. Lose Control. No strings required. A top-ten unsigned band on myspace. The Grateful Dead? Or Led Zeppelin? A World Wide Rave is not about sales leads. Return on investment is just an excuse. But we can't do that! Sold out, so what! Online video and the World Wide Rave. Let's be honest. Block social media sites at your own peril. Do you trust your employees? We're talking about people, not technology. IBM's social computing guidelines. New York Islanders win big. Do you work for a company that blocks access? Put Down Roots. When friends trigger as World Wide Rave. Anyone can trigger a World Wide Rave. Thousands of fans-- one random youth soccer team. Facebook applications: Where's your widget? How many cities have you visited? Are you on Twitter yet? Social networking and a World Wide Rave. World Wide Rant: When buzz turn |