ISBN: | 0132631202 : |
---|---|
编目源: | DLC DLC DLC |
地理区域代码: | n-us--- |
个人名称: | Kotler, Philip. |
题名: | Marketing for nonprofit organizations / Philip Kotler. |
版本说明: | 4th ed. |
索书号: | F713.5/K87-7E |
出版发行项: | Englewood Cliffs, N.J. : Prentice-Hall, 1997. |
载体形态: | xv, 585 p. : ill. ; 24 cm. |
丛编说明: | The Prentice-Hall series in marketing |
书目附注: | Includes bibliographical references and indexes. |