ISBN: | 0074713493 (pbk.) |
---|---|
编目源: | ANL NNCU:A |
地理区域代码: | u-at--- |
地理区域代码: | u-nz--- |
个人名称: | Neal, Cathy M. |
题名: | Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins. |
版本说明: | 4th ed. |
索书号: | F713.5/N338E |
出版发行项: | Boston, Mass. ; North Ryde, N.S.W. : McGraw-Hill/Irwin, 2004. |
载体形态: | xxxiii, 668 p. : ill. ; 26 cm. |
一般附注: | Previous ed.: 2002. |
书目附注: | Includes bibliographical references and index. |