ISBN: | 0471036064 : |
---|---|
个人名称: | Dalrymple, Douglas J. |
题名: | Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons. |
版本说明: | 2d ed. |
索书号: | F713.5/D151E |
出版发行项: | New York : Wiley, c1980. |
载体形态: | xii, 721 p. : ill. ; 24 cm. |
书目附注: | Includes bibliographical references and indexes. |