ISBN: | 0030983673 : |
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编目源: | DLC DLC DLC |
个人名称: | Churchill, Gilbert A. |
题名: | Basic marketing research / Gilbert A. Churchill, Jr. |
版本说明: | 3rd ed. |
索书号: | F713.52/C563E |
出版发行项: | Fort Worth : Dryden Press, c1996. |
载体形态: | xvii, 863 p. : ill. ; 27 cm. |
一般附注: | One "statistics command summary" chart inserted. |
书目附注: | Includes bibliographical references and index. |