ISBN: | 0030770254 |
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个人名称: | Buskirk, Richard Hobart,1927- |
题名: | Principles of marketing; the management view [by] Richard H. Buskirk. |
版本说明: | 3d ed. |
索书号: | F713.5/B979E |
出版发行项: | New York, Holt, Rinehart and Winston [1970] |
载体形态: | xviii, 605 p. illus. 24 cm. |
书目附注: | Includes bibliographical references. |