书目详细信息
： Global developments in nation branding and promotion :
书目信息 机读格式(MARC)
| ISBN： | 9781668459065 |
|---|---|
| ISBN： | 166845906X |
| ISBN： | 9781668459027 |
| ISBN： | 1668459027 |
| 编目源： | LBSOR/DLC DLC |
| 题名： | Global developments in nation branding and promotion : theoretical and practical approaches / Andreas Masouras, Sofia Daskou, Viktoria Pistikou, Dimitrios Dimitriou, and Tim Friesner, editors. |
| 索书号： | F713.50/M399E |
| 载体形态： | xxv, 324 pages : illustrations (some color) ; 28 cm |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Destination brand personality at the spotlight / Athina Nella -- Memory politics and archive in South Africa-Russia relations / Nkholedzeni Sidney Netshakhuma -- Transforming a country through effective nation branding -- the South African perspective / Vannie Naidoo -- Appraisal of critical infrastructure corporate performance upon sustainability : an analysis of impact in national branding and welfare / Dimitrios Dimitriou, Aristi Karagkouni -- Key drivers influencing airport development strategy as national gateways : planning and management attitudes in Mediterranean region / Dimitrios Dimitriou -- Nation branding through sports : the case of Qatar's ownership of Paris Saint-Germain and Qatar's image by French football fans / Vassilis Dalakas. |