ISBN: | 9780471755272 (pbk) |
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ISBN: | 0471755273 (pbk) |
编目源: | DLC DLC DLC |
个人名称: | Kotabe, Masaaki. |
题名: | Global marketing management / Masaaki Kotabe, Kristiaan Helsen. |
版本说明: | 4th ed. |
索书号: | F740.2/K87=4E |
出版发行项: | Hoboken, NJ : Wiley, [2007], c2008. |
载体形态: | xxii, 682 p., 12 p. of plates : ill. (some col.), col. maps ; 28 cm. |
书目附注: | Includes bibliographical references and indexes. |