ISBN: | 9780073381152 (alk. paper) |
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ISBN: | 0073381152 (alk. paper) |
编目源: | DLC DLC |
个人名称: | Walker, Orville C. |
题名: | Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. |
版本说明: | 7th ed. |
索书号: | F713.50/W178E |
出版发行项: | New York : McGraw-Hill/Irwin, 2011. |
载体形态: | xv, 352 p. : ill. ; 26 cm. |
书目附注: | Includes bibliographical references and index. |