ISBN: | 0395280591 |
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个人名称: | Pride, William M. |
题名: | Marketing : basic concepts and decisions / William M. Pride, O. C. Ferrell. |
版本说明: | 2d ed. |
索书号: | F713.5/P947E |
出版发行项: | Boston : Houghton Mifflin, c1980. |
载体形态: | xxiii, 754 p. : ill. ; 26 cm. |
书目附注: | Includes bibliographical references and indexes. |