ISBN: | 0132072424 |
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编目源: | DLC DLC DLC |
个人名称: | Sudharshan, Devanathan. |
题名: | Marketing strategy : relationships, offerings, timing & resource allocation / D. Sudharshan. |
索书号: | F713.5/S943E |
出版发行项: | Englewood Cliffs, N.J. : Prentice-Hall, c1995. |
载体形态: | xvii, 446 p. : ill. ; 25 cm. |
书目附注: | Includes bibliographical references and index. |