ISBN: | 0131452266 (pbk.) |
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编目源: | DLC DLC |
个人名称: | Burns, Alvin C. |
题名: | Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush. |
版本说明: | 1st ed. |
索书号: | F713.52/B967E |
出版发行项: | Upper Saddle River, NJ : Pearson Prentice Hall, c2005. |
载体形态: | xxv, 506 p. : col. ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.) |
书目附注: | Includes bibliographical references and index. |