ISBN: | 0-02-334401-6 |
---|---|
编目源: | DLC DLC DLC |
个人名称: | Evans, Joel R. |
题名: | Marketing / Joel R. Evans, Barry Berman. |
版本说明: | 4th ed. |
索书号: | F713.5/E9 |
出版发行项: | New York, N.Y. : Macmillan Pub. Co., c1990. |
载体形态: | xxix, 780, 79, 30 p. : col. ill. ; 26 cm. |
一般附注: | Colored ill. on lining papers. |
书目附注: | Includes bibliographical references. |