ISBN: | 0273657445 |
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个人名称: | Malhotra, Naresh K. |
题名: | Marketing research :/ an applied approach / Naresh K. Malhotra; David F. Birks. |
版本说明: | 2nd European ed. |
索书号: | F713.50/M249E |
出版发行项: | Harlow, England ; New York : Financial Times/Prentice Hall, 2003. |
载体形态: | xxi, 786 p. : ill. ; 27 cm. |
书目附注: | Includes bibliographical references and i ndexes. |