ISBN: | 003051391X |
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个人名称: | Boone, Louis E. |
题名: | Contemporary marketing / Louis E. Boone, David L. Kurtz. |
版本说明: | 3d ed. |
索书号: | F713.5/B724=2E |
出版发行项: | Hinsdale, Ill. : Dryden Press, c1980. |
载体形态: | xx, 536 p. : ill. ; 25 cm. |
丛编说明: | The Dryden Press series in marketing |
书目附注: | Includes bibliographical references and indexes. |