书目详细信息
： Franchising globally :
书目信息 机读格式(MARC)
| ISBN： | 9780230238282 (hardback) |
|---|---|
| 编目源： | DLC DLC |
| 个人名称： | Alon, Ilan. |
| 题名： | Franchising globally : innovation, learning and imitation / Ilan Alon. |
| 索书号： | F713.3/A454E |
| 出版发行项： | Houndmills, Basingstoke : Palgrave Macmillan, c2010. |
| 载体形态： | xviii, 253 p. : ill. ; 23 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Machine generated contents note: PART I: FRANCHISING APPROACHES AND FRAMEWORKS * Franchising In Emerging Markets--D.Welsh& C.Falbe * Franchising as an Entrepreneurial Form of Business--M.Sardy * Internationalization of Franchising--L.Ni&--R.Wang * Clustering For International Market Selection--A.Shoham * PART II: AREA STUDIES OF FRANCHISING * Franchising in Italy--D.Vianneli * Franchising in Morocco--R.Alami * Franchising in Croatia; M.Alpeza& A.Erceg * Microfranchising in Less Developed Countries--M.Munoz&--M.C.Mitchel * PART III: INTERNATIONAL FRANCHISING CASES * Ruth's Chris Franchises Expand Internationally--A.Kupetz * International Franchising at Best Western--G.Cliquet, M.C.Mitchel&--R.Perrigot * San Francisco Coffee House Opens in Croatia--M.Alpeza&--A.Erceg * Athlete's Foot Master Franchisee in China * Final Reflections. |