书目详细信息
： MARKETING RESEARCH AND MODELING :
书目信息 机读格式(MARC)
| ISBN： | 0387243089 (SC) |
|---|---|
| ISBN： | 1402075960 (HC) |
| 编目源： | CUS CUS |
| 题名： | Marketing research and modeling : progress and prospects : a tribute to Paul E. Green / edited by Yoram (Jerry) Wind, Paul E. Green. |
| 索书号： | F713.5/W763E |
| 出版发行项： | New York : Springer, 2005. |
| 载体形态： | xiv, 346 p. : ill., port. ; 24 cm. |
| 丛编说明： | International series in quantitative marketing ; 14 |
| 一般附注： | Book stemming from a conference held in May 2002. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | When BDT in marketing meant Bayesian decision theory : the influence of Paul Green`s research -- Applications of multivariate latent variable models in marketing -- Multidimensional scaling and clustering in marketing : Paul Green`s role -- Market research and the rise of the Web : the challenge -- Thirty years of conjoint analysis : reflections and prospects -- Conjoint analysis, related modeling, and applications -- Buyer choice simulators, optimizers, and dynamic models -- A 20+ years` retrospective on choice experiments -- Evolving conjoint analysis : from rational features/benefits to an off-the-shelf marketing database -- The vagaries of becoming (and remaining) a marketing research methodologist -- The Journal of marketing research : its initiation, growth, and knowledge dissemination -- Personal reflections and tributes from the May 2002 conference celebrating Paul Green`s career -- Continuing the Aldersonian tradition -- Reflections and conclusions : the link between advances in marketing research and practice. |