ISBN: | 0256022070 |
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个人名称: | Tarpey, Lawrence X. |
题名: | A preface to marketing management / Lawrence X. Tarpey, James H. Donnelly, Jr., J. Paul Peter. |
索书号: | F713.5/T191E |
出版发行项: | Dallas : Business Publications, 1979. |
载体形态: | x, 250 p. : ill. ; 23 cm. |
一般附注: | Includes indexes. |
一般附注: | Rev. ed. published as: A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr., Lawrence X. Tarpey. 1982. |
书目附注: | Bibliography: p. 227-234. |