ISBN: | 9780132336536 (pbk. : alk. paper) |
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ISBN: | 0132336537 (pbk. : alk. paper) |
编目源: | DLC DLC BAKER BTCTA C#P BWX |
个人名称: | Best, Roger J. |
题名: | Market-based management : strategies for growing customer value and profitability / Roger J. Best. |
版本说明: | 5th ed. |
索书号: | F270/B561=5E |
出版发行项: | Upper Saddle River, N.J. : Pearson Prentice Hall, 2009. |
载体形态: | xxvii, 515 p. : ill. ; 23 cm. |
书目附注: | Includes bibliographical references and index. |