ISBN: | 0669140392 (alk. paper) |
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个人名称: | Farley, John U. |
题名: | Meta-analysis in marketing : generalization of response models / John U. Farley, Donald R. Lehmann. |
索书号: | F713.5/F231E |
出版发行项: | Lexington, Mass. : Lexington Books, c1986. |
载体形态: | xiv, 121 p. : ill. ; 24 cm. |
一般附注: | "Marketing Science Institute series"--Jacket. |
一般附注: | Includes index. |
书目附注: | Bibliography: p. [109]-115. |