ISBN: | 0314852425 : |
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个人名称: | Gross, Charles W. |
题名: | Marketing : concepts and decision making / Charles W. Gross, Robin T. Peterson. |
索书号: | F713.5/G878.1E |
出版发行项: | St. Paul : West Pub. Co., c1987. |
载体形态: | xxviii, 700 p. : ill. (some col.) ; 26 cm. |
一般附注: | Includes indexes. |
书目附注: | Bibliography: p. 655-677. |