ISBN: | 0205076564 : |
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个人名称: | Schoell, William F. |
题名: | Marketing : contemporary concepts and practices / William F. Schoell and Thomas T. Ivy. |
索书号: | F713.5/S364E |
出版发行项: | Boston : Allyn and Bacon, c1982. |
载体形态: | xv, 685 p. : ill. ; 24 cm. |
书目附注: | Includes bibliographical references and indexes. |