ISBN: | 0538844337 |
---|---|
编目源: | DLC DLC DLC |
个人名称: | Assael, Henry. |
题名: | Consumer behavior and marketing action / Henry Assael. |
版本说明: | 5th ed. |
索书号: | F713.3/A844E |
出版发行项: | Cincinnati, Ohio : South-Western College Pub., c1995. |
载体形态: | 1 v. (various pagings) : ill. (some col.) ; 24 cm. |
书目附注: | Includes bibliographical references and indexes. |