ISBN: | 0273706780 |
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ISBN: | 9780273706786 (pbk.) |
编目源: | UKM UKM BAKER YDXCP BTCTA NLGGC CPV |
个人名称: | Hollensen, Svend. |
题名: | Global marketing : a decision-oriented approach / Svend Hollensen. |
版本说明: | 4th ed. |
索书号: | F740.4/H733E |
出版发行项: | Harlow : FT Prentice Hall, 2007. |
载体形态: | xxxviii, 714 p. : col. ill., col. maps ; 27 cm. |
一般附注: | Previous ed.: 2004. |
书目附注: | Includes bibliographical references and index. |