书目详细信息
： The SAGE handbook of marketing ethics /
书目信息 机读格式(MARC)
| ISBN： | 9781529709292 |
|---|---|
| 编目源： | YDX YDX BDX UKMGB OCLCO OCLCF YDXIT OCLCO MUU OCLCQ LML OCLCO AUV |
| 题名： | The SAGE handbook of marketing ethics / edited by Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, and Charles R. Taylor. |
| 索书号： | F718-62/E11E |
| 载体形态： | xviii, 552 pages : illustrations ; 25 cm |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Part I. Foundations of marketing ethics. Introduction to marketing ethics ; Internal and external drivers of an ethical international marketing strategy. Implications on reputational advantage and performance -- Part II. Theoretical and research approaches to marketing ethics. Cross-cultural and religious perspectives on marketing ethics ; An interdisciplinary view of marketing ethics ; Conducting ethical research in marketing ; Female sexualization and objectification in advertising. Research insights and future research agenda for advertising ethics ; Parental mediation of children's exposure to online media and advertising -- Part III. Marketing ethics and social issues. Marketing to vulnerable consumers ; Cross-cultural and sub-cultural issues in marketing ethics ; Stereotyping in marketing ; Cultural appropriation ; Appearances matter. The impact of unattainable idealizations of an individual's physical self ; Ethical issues in marketing to the LGBT community. Of becoming visible and being targeted ; Ethical perspectives on sustainability in marketing -- Part IV. Issues in consumer ethics. Circular economy and sustainable consumption. Suggestions for ethical marketing ; Sustainability marketing; Products, fairtrade, and greenwashing ; Business-to-business (Industrial) marketing ethics ; The ethics of social marketing and non-profit/charity marketing ; Ethical issues in tourism ; Social causes, consumer activism and human rights -- Part V. Ethical issues in specific sectors. Ethics and corporate social responsibility ; Ethics in financial products marketing ; Consumer and marketing ethics. A case of the fashion industry ; Ethical considerations for pharmaceutical marketing ; Ethical marketing of harmful products. Sugar, alcohol and tobacco ; Food marketing ethics ; Ethical aspects of digital (ehealth and mhealth) marketing -- Part VI. Ethical issues in the marketing mix. Product and branding ethics ; The ethics of pricing ; Personalization in digital marketing. Implementation strategies and the corresponding ethical issues ; Ethics in digital marketing and social media ; Ethics within sponsorship ; The sales ethics subculture ; Ethics in public relations -- Part VII. Concluding comments and reflections. Ethics and new media, a double-edged sword. A case study of digital marketing transformation in the charity sector ; Marketing ethics and regulation of marketing activity. The role of government and industry ;Concluding comments regarding the challenges of marketing ethics. |