ISBN: | 0070347484 |
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编目源: | DLC DLC DLC |
个人名称: | Kinnear, Thomas C.,1943- |
题名: | Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. |
版本说明: | 3rd ed. |
索书号: | F713.5/K51.1E |
出版发行项: | New York : McGraw-Hill, c1987. |
载体形态: | xviii, 718 p. : ill. (some col.) ; 25 cm. |
丛编说明: | McGraw-Hill series in marketing |
书目附注: | Includes bibliographical references and indexes. |