ISBN: | 0684831910 |
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编目源: | DLC DLC DLC |
个人名称: | Schnaars, Steven P. |
题名: | Marketing strategy : a customer-driven approach / Steven P. Schnaars. |
索书号: | F713.5/S357E |
出版发行项: | New York : Toronto : New York : Free Press ; Collier Macmillan Canada ; Maxwell Macmillan International, c1998 |
载体形态: | xvi, 216` p. : ill. ; 24 cm. |
书目附注: | Includes bibliographical references and indexes. |