书目详细信息
： International franchising in emerging markets :
书目信息 机读格式(MARC)
| ISBN： | 0808006509 |
|---|---|
| 编目源： | XBM DLC JCU |
| 地理区域代码： | a-cc--- a-ii--- a------ |
| 题名： | International franchising in emerging markets : China, India, and other Asian countries / Ilan Alon and Dianne H.B. Welsh, editors ; foreword by Philip F. Zeidman. |
| 索书号： | F713.50/A454E |
| 出版发行项： | Chicago : CCH Inc., c2001. |
| 载体形态： | 288 p. ; 23 cm. |
| 书目附注： | Includes bibliographical references. |
| 格式化内容附注： | Franchising in China: a 1994 look at KFC and McDonald's -- Franchising in China: Y2K update -- The challenge and opportunities of franchising in China's hotel industry -- Legal aspects of franchising in China -- An interview with a Chinese franchisor in Shanghai: XiangShanShouShen, a beautification parlor -- Franchising opportunities in China from the perspective of a franchisee -- Entering China: the experience of the MRI franchise in the new market -- The evolution of franchising in India: prospects and caveats -- The emerging empirical patterns of franchising in India --Public opinion about franchising in an emerging market: an exploratory investigation involving Indian consumers -- Singapore's local franchise industry: an assessment -- Emerging markets for restaurant franchising in Middle Eastern countries -- Starbucks International Coffee in Kuwait: gateway to the Persian Gulf -- Franchise relations in the Gulf Region: the case of the elegant shoplifter -- Franchising in Kazakhstan -- Final reflections: international franchising in the conetxt of global and regional economic integration. |