ISBN: | 0324100868 (international : alk. paper) |
编目源: | MIA MIA FDU |
个人名称: | Jain, Subhash C.,1942- |
题名: | International marketing / Subhash C. Jain. |
版本说明: | 6th ed. |
索书号: | F740.4/J25=3E |
出版发行项: | Cincinnati, Ohio : South-Western, c2001. |
载体形态: | 520p.:: ill. ; 27 cm. |
书目附注: | Includes bibliographical references and index. |
格式化内容附注: | pt. 1. Framework of international marketing -- pt. 2. Perspectives of international markets -- pt. 3. The field of international business -- pt. 4. Environmental factors affecting international marketing -- pt. 5. International marketing decisions -- pt. 6. Planning and control -- Cases. |