书目详细信息
： Optimizing corporate portfolio management :
书目信息 机读格式(MARC)
| ISBN： | 9780470126882 (cloth : alk. paper) |
|---|---|
| ISBN： | 0470126884 (cloth) |
| 编目源： | DLC DLC DLC |
| 个人名称： | Sanwal, Anand K.,1973- |
| 题名： | Optimizing corporate portfolio management : aligning investment proposals with organizational strategy / Anand K. Sanwal. |
| 索书号： | F830.91/S194E |
| 出版发行项： | Hoboken, N.J. : John Wiley & Sons, Inc., 2007. |
| 载体形态： | xxvii, 190 p. : ill. ; 24 cm. |
| 一般附注： | Includes index. |
| 格式化内容附注： | Overview of corporate portfolio management -- Why is CPM important? -- Framework for CPM success -- What should be considered an investment? -- Mismanaging your corporate investment : the seven (and a half) deadly sins -- Bringing CPM to your organization -- Four-step roadmap to CPM success -- Are we there yet? -- Useful frameworks and tools: optimizing decision making within your corporate portfolio -- Applying CPM to specific areas within the organization -- Information technology -- Innovation/research and development -- Marketing/advertising and promotion -- Capital budgeting/capital expenditure -- Sales force -- Case studies -- American Express -- Transunion -- Hewlett-Packard -- State of Oregon Department of Human Services -- Appendix: Useful tools, frameworks, and practices to enable CPM -- Personnel survey : understanding current company practices and attitudes toward CPM -- HP's strategic financial analysis curriculum outline -- Information (diagrams, exhibits, and text) for building your CPM business case. |