书目详细信息
： Legends in strategic marketing :2
书目信息 机读格式(MARC)
| ISBN： | 9789352805952 (hardback) |
|---|---|
| 编目源： | DLC DLC |
| 个人名称： | Varadarajan, Rajan, |
| 题名： | Legends in strategic marketing :2 Rajan Varadarajan / series editor, Jagdish N. Sheth, Ph.D. |
| 索书号： | F713.5/V287E/2 |
| 载体形态： | 5 volumes : 26 cm |
| 书目附注： | Includes bibliographical references. |
| 格式化内容附注： | Volume 1. Strategic marketing and strategic management -- Volume 2. Strategic marketing and innovation -- Volume 3. Strategy and performance -- Volume 4. Inter-organizational cooperation and interactive marketing -- Volume 5. Environmental sustainability, innovations for and marketing in emerging markets. |