书目详细信息
： Tribal marketing, tribal branding :
书目信息 机读格式(MARC)
| ISBN： | 9780230368828 |
|---|---|
| ISBN： | 0230368824 |
| 编目源： | DLC DLC YDX YDXCP BTCTA UKMGB OCLCO BDX UtOrBLW CcBjTSG |
| 个人名称： | Richardson, Brendan. |
| 题名： | Tribal marketing, tribal branding : an expert guide to the brand co-creation process / by Brendan Richardson, Lecturer in Marketing and Consumer Behaviour, University College Cork, Ireland. |
| 索书号： | F713.50-05/R526E |
| 出版发行项： | Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2013. |
| 载体形态： | xi, 184 pages ; 24 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Tribes, tribal marketing, and tribal branding -- What is tribal marketing, and why hasn't it been more widely implemented? -- Tribal origins and idiosyncracies : why brand tribes form and why they need to see themselves as unique -- Understanding tribal dynamics : beginning to engage with the art of ethno-marketing -- Collecting tribal data -- Interpreting tribal data : analysing ethnographic data and using it to build and maintain tribal brands -- Meet the tribes -- Towards an ethics of tribal marketing -- Tribes and tribal branding : where do we go from here? -- Bibliography -- Index of tribes -- Index of topics (key terms) |