书目详细信息
： Game-based marketing :
书目信息 机读格式(MARC)
| ISBN： | 9780470562239 (cloth) |
|---|---|
| ISBN： | 0470562234 (cloth) |
| 编目源： | DLC DLC BTCTA UKM YDXCP C#P BWX CDX OMB SHH DLC |
| 个人名称： | Zichermann, Gabe,1974- |
| 题名： | Game-based marketing : inspire customer loyalty through rewards, challenges, and contests / Gabe Zichermann and Joselin Linder. |
| 索书号： | F713.55/Z64.2E |
| 出版发行项： | Hoboken, N.J. : Wiley, c2010. |
| 载体形态： | xviii, 220 p. : ill. ; 24 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Foreword / Robin Kent -- Introduction -- The argument for loyalty -- Passive play -- Social networks and leaderboards -- Funware mechanics: point and beyond -- Prizes and games of chance -- The ultimate funware: frequent flyer programs -- Know thy player -- The future of gamers: Generation G -- Motivationing sales with funware: getting employees into the game -- Everyone wins: games in your business. |