书目详细信息
： Competitive intelligence advantage :
书目信息 机读格式(MARC)
| ISBN： | 9780470293171 (hbk.) |
|---|---|
| ISBN： | 0470293179 (hbk.) |
| 编目源： | DLC DLC CIBTC |
| 个人名称： | Sharp, Seena. |
| 题名： | Competitive intelligence advantage : how to minimize risk, avoid surprises, and grow your business in a changing world / Seena Sharp. |
| 索书号： | F27/S532E |
| 出版发行项： | Hoboken, N.J. : John Wiley & Sons, c2009. |
| 载体形态： | xiv, 290 p. : ill. ; 24 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Introduction : required reading (yes, really) -- The emergence of the hapless executive -- Defining and refining competitive intelligence -- Competitive intelligence : what you don't know will hurt you -- Why fixating on competitors is wrong -- Three distinctions every executive must know -- Training yourself to detect opportunities and recognize clues -- Knowing when and why to power up the CI engine -- Next steps for you and your company -- Understanding and evaluating information sources -- Performing like a CI pro -- Demystifying competitive intelligence, one fallacy at a time -- What's in it for me? -- Playing by the rules, SCIP, resources. |