书目详细信息
： CONTROVERSY ADVERTISING :
书目信息 机读格式(MARC)
| ISBN： | 0803812140. 0803812159 |
|---|---|
| 团体名称： | International Advertising Association (1938- ) |
| 题名： | Controversy advertising : how advertisers present points of view in public affairs : a worldwide study sponsored by International Advertising Association sustaining and organizational members. |
| 索书号： | F713.8/I61E |
| 出版发行项： | New York : Hastings House, c1977. |
| 载体形态： | 188 p. : ill. ; 24 cm. |
| 一般附注： | "The analytical text and case examples were prepared by Albert Stridsberg." |