书目详细信息
： Branding demystified :
书目信息 机读格式(MARC)
| ISBN： | 9788132102342 (paper back) |
|---|---|
| ISBN： | 8132102347 (paper back) |
| 编目源： | DLC DLC YDX YDXCP BWX DLC |
| 个人名称： | Verma, Harsh. |
| 题名： | Branding demystified : plans to payoffs / Harsh V. Verma. |
| 索书号： | F713.50/V522E |
| 出版发行项： | New Delhi ; Thousand Oaks, Calif. : Response Books, 2010. |
| 载体形态： | xiii, 247 p. : ill. ; 22 cm. |
| 书目附注： | Includes bibliographical references. |
| 格式化内容附注： | Why brands? -- What is a brand? -- Brand transformation -- Brand vision : concepts and creation -- Pushing the brand to higher orbits -- Pressing hot buttons in consumer value space -- Internal and external leveraging of brand assets -- Decoding branding strategy -- Shifting brand gears to stay connected -- Power branding : unequal among equals. |