ISBN: | 9788132102342 (paper back) |
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ISBN: | 8132102347 (paper back) |
编目源: | DLC DLC YDX YDXCP BWX DLC |
个人名称: | Verma, Harsh. |
题名: | Branding demystified : plans to payoffs / Harsh V. Verma. |
索书号: | F713.50/V522E |
出版发行项: | New Delhi ; Thousand Oaks, Calif. : Response Books, 2010. |
载体形态: | xiii, 247 p. : ill. ; 22 cm. |
书目附注: | Includes bibliographical references. |
格式化内容附注: | Why brands? -- What is a brand? -- Brand transformation -- Brand vision : concepts and creation -- Pushing the brand to higher orbits -- Pressing hot buttons in consumer value space -- Internal and external leveraging of brand assets -- Decoding branding strategy -- Shifting brand gears to stay connected -- Power branding : unequal among equals. |