书目详细信息
： Digital marketing strategies for value co-creation :
书目信息 机读格式(MARC)
| ISBN： | 9783030944469 |
|---|---|
| ISBN： | 9783030944438 |
| 编目源： | YDX YDX BDX UKMGB OCLCO OCLCF OCLCO ICU |
| 个人名称： | Ozuem, Wilson,1974- |
| 题名： | Digital marketing strategies for value co-creation : models and approaches for online brand communities / Wilson Ozuem, Michelle Willis. |
| 索书号： | F760.5/O99E |
| 出版发行项： | Cham, Switzerland : Palgrave Macmillan, 2022. |
| 载体形态： | xvii, 248 pages : illustrations ; 21 cm |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Introducing online brand communities -- Participation and customer involvement -- Online brand communities and loyalty intentions -- Consumer engagement -- Social identity and online brand communities -- Brand and customer loyalty in online brand communities -- Brand relationship and engagement -- Managing service failure and recovery and online brand communities -- Value co-creation sphere -- Influencer marketing. |