书目详细信息
： Integrated marketing communication :
书目信息 机读格式(MARC)
| ISBN： | 9781138695436 (hbk.) : |
|---|---|
| ISBN： | 9781138695443 (pbk.) |
| 编目源： | DLC DLC |
| 个人名称： | Juska, Jerome M., |
| 题名： | Integrated marketing communication : advertising and promotion in a digital world / Jerome M. Juska. |
| 索书号： | F713.8/J96E |
| 载体形态： | xix, 230 pages : illustrations ; 23 cm |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan. |