书目详细信息
： HOW BRANDS BECOME ICONS :
书目信息 机读格式(MARC)
| ISBN： | 1578517745 |
|---|---|
| 个人名称： | Holt, Douglas B. |
| 题名： | How brands become icons : the principles of cultural branding / Douglas B. Holt. |
| 索书号： | F760.5/H758E |
| 出版发行项： | Boston, Mass. : Harvard Business School Press, 2004. |
| 载体形态： | xiii, 265 p. : ill. ; 25 cm. |
| 书目附注： | Includes bibliographical references (p. 245-249) and index. |
| 格式化内容附注： | What is an iconic brand? -- How is cultural branding different? -- Targeting myth markets -- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a social network -- Co-authoring the myth -- Advancing the myth -- Branding as cultural activism. |