书目详细信息
： Integrated brand marketing and measuring returns /
书目信息 机读格式(MARC)
| ISBN： | 9780230577343 (hardback) |
|---|---|
| 编目源： | DLC DLC |
| 题名： | Integrated brand marketing and measuring returns / edited by Philip J. Kitchen. |
| 索书号： | F760.5/K62E |
| 出版发行项： | Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2010. |
| 载体形态： | xviii, 181 p. : ill. ; 23 cm. |
| 格式化内容附注： | Machine generated contents note: Integrated Brand Marketing and Measuring Returns - an Introduction; P.J.Kitchen -- Brand Valuation and IMC; J.Seddon -- Marketing Communication Measurement in a Transformational Marketplace; D.E.Schultz -- Marketing Mix Modelling and Return on Investment; P.Cain -- The Secret of Successful Integrated Communication: Integrated Teams and ROI; K.Walsh -- Measuring Media Audiences and Using Media Research; M.Balnaves. |