书目详细信息
： Organizations and social networking :
书目信息 机读格式(MARC)
| ISBN： | 9781466640269 (hardcover) |
|---|---|
| ISBN： | 146664026X (hardcover) |
| ISBN： | 9781466640276 (electronic bk.) |
| ISBN： | 1466640278 (electronic bk.) |
| ISBN： | 9781466640283 (print & perpetual access) |
| ISBN： | 1466640286 (print & perpetual access) |
| 编目源： | DLC DLC YDXCP |
| 题名： | Organizations and social networking : utilizing social media to engage consumers / Eldon Y. Li ... [et al., editors]. |
| 索书号： | F713.365.2/L693E |
| 出版发行项： | Hershey, PA : Business Science Reference, c2013. |
| 载体形态： | xxi, 423 p. : ill. ; 29 cm. |
| 一般附注： | "Premier Reference Source"--Cover. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Social media activities: understanding what consumers do in social media / Kristina Heinonen -- Using social media to cultivate positive community norms / Caroline Graham Austin, Jeff Linkenbach, Sarah N. Keller, Jay Otto -- Personality and social media use / Teresa Correa, Ingrid Bachmann, Amber W. Hinsley, Homero Gil deZú?iga -- How motivations for social media usage can change and what it means for e-businesses / Tobias Hopp, Harsha Gangadharbatla, Kim Sheehan -- Understanding purchasing behavior within virtual worlds: planned purchases and impulse buying / Andreas M. Kaplan, Michael Haenlein -- Typical innovative and involvement characteristics of contributors to consumer generated media / Eric Shiu -- Can your business have one million friends?: understanding and using blogs as one-to-one mass media / Soyean (Julia) Kim, Barbara A. Bickart, Frédéric F. Brunel, Seema Pai -- User intention of sharing video clips on Web 2.0 social network websites / Eldon Y. Li, Shu-Hsun Chang -- Comparing Web 2.0 applications as marketing tools / Erkan Akar, Mete Karayel -- |
| 格式化内容附注： | Two-sided markets and social media / Xiaojing Lu, Ronald E. Goldsmith, Margherita Pagani -- Application of social media tools by retailers / María-del-Carmen Alarcón-del-Amo, Carlota Lorenzo-Romero, Efthymios Constantinides -- Interaction between consumers and businesses through social media: trends and future / Huliane Medeiros da Silva, Gilson Gomes da Silva, Flavius da Luz e Gorgnio -- Using social network data to identify key influencers for social CRM activities / Goetz Greve -- Best practices for social CRM / Fabiana Lorenzi, Stanley Loh -- E-business planning in morphing organizations: maturity models of business transformation / Sharon Cox -- The new age e-enterprise: internet-based collaboration, innovation, and co-creation / Vandana Ahuja -- Negotiation by software agents in electronic business: an example of hybrid negotiation / Nosheen Riaz, Moez Rehman -- The transformative effect of social media: revolutionizing business models of mass production to individual production by the masses / Anna Farmery. |