书目详细信息
： Strategy builder :
书目信息 机读格式(MARC)
| ISBN： | 9781118707234 (hbk.) : |
|---|---|
| ISBN： | 1118707230 (hbk.) |
| 编目源： | DLC DLC CIBTC |
| 个人名称： | Cummings, Stephen. |
| 题名： | Strategy builder : how to create and communicate more effective strategies / Stephen Cummings & Duncan Angwin ; illustrations conceived by Stephen Cummings & Duncan Angwin ; drawn by Rebecca Walthall. |
| 索书号： | C934/C971E |
| 出版发行项： | Chichester, West Sussex ; Hoboken, New Jersey : Wiley, c2015. |
| 载体形态： | viii, 243 p. : ill. (some col.), maps (some col.) ; 24 x 24 cm. |
| 书目附注： | Includes bibliographical references. |
| 格式化内容附注： | Machine generated contents note: PART ONE: THE CONCEPT 1 Opportunities for a new way of developing strategy 5 Seven strengths of drawing strategy 12 What Strategy Builder does 22 PART TWO: DESIGN 25 User's Guide to the Strategy Builder's Framework Profiles 28 Environmental ecology 37 Competitive positioning 71 Resources and capabilities 105 Strategic growth options 139 Managing performance strategically 173 PART THREE: REALIZATION 207 Well-built strategies, simply conveyed 209 Six stratographic principles 213 The power of an arrow Endnotes 240. |