书目详细信息
： Trust, social relations and engagement :
书目信息 机读格式(MARC)
| ISBN： | 9780230391246 |
|---|---|
| ISBN： | 0230391249 |
| 编目源： | BTCTA BTCTA UKMGB YDXCP YNK CDX N15 CLE BWX MUU CUD DLC |
| 个人名称： | Padua, Donatella. |
| 题名： | Trust, social relations and engagement : understanding customer behaviour on the Web / Donatella Padua. |
| 索书号： | F713.365.2/P125E |
| 出版发行项： | Basingstoke, Hampshire : Palgrave Macmillan, 2012. |
| 载体形态： | xxvii, 231 p. : ill. ; 23 cm. |
| 书目附注： | Includes bibliographical references (p. 208-222) and index. |
| 格式化内容附注： | PART I: The internet age. Society in the Internet Age ; Forms of Aggregation on the Web: Social Networks and Communities ; New Models of Social Intelligence ; The Internet Organizational Realm. -- PART II: Trust and engagement. Digital Society and Trust Value for Engagement ; Value Creation on the Web: a Vision. -- PART III: How to generate engagement via building trust. The Value for Engagement Model ; Value for Engagement Mapping: a Case Study. |