书目详细信息
： STRATEGIC MARKETING AND MANAGEMENT /
书目信息 机读格式(MARC)
| ISBN： | 0471904236 : |
|---|---|
| 题名： | Strategic marketing and management / edited by Howard Thomas and David Gardner. |
| 索书号： | F713.5/T457E |
| 出版发行项： | Chichester [West Sussex] ; New York : Wiley, c1985. |
| 载体形态： | x, 509 p. : ill. ; 24 cm. |
| 一般附注： | Papers presented at a conference co-sponsored by the Marketing Education Division of the American Marketing Association and the Dept. of Business Administration, College of Commerce and Business Administration at the University of Illinois at Urbana-Champaign, held May 10-11, 1982 at the university. |
| 书目附注： | Includes bibliographies and indexes. |