书目详细信息
： CONVERTING CUSTOMER VALUE :
书目信息 机读格式(MARC)
| ISBN： | 0470016345 (cloth : alk. paper) |
|---|---|
| 个人名称： | Murphy, John A.,1948- |
| 题名： | Converting customer value : from retention to profit / John A. Murphy ; with J. Burton, R. Gleaves and J. Kitshoff. |
| 索书号： | F713.55/M978E |
| 出版发行项： | Hoboken, NJ : Wiley, 2006. |
| 载体形态： | 388p. : 23cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | The customer profit conundrum -- Segmentation -- Customer focus -- Processes and systems -- Employee involvement -- Training and development -- Measurement -- Continuous improvement -- Communication -- Culture. |