ISBN: | 9780749482794 (pbk) |
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ISBN: | 9780749497729 (hbk) |
编目源: | DLC DLC DLC |
个人名称: | Berg, Natalie, |
题名: | Amazon : how the world's most relentless retailer will continue to revolutionize commerce / Natalie Berg and Miya Knights. |
索书号: | F713.36/B493E |
载体形态: | vii, 258 pages : illustrations ; 25 cm |
书目附注: | Includes bibliographical references and index. |
格式化内容附注: | It's an Amazon world -- Why Amazon is not your average retailer : introduction to retail strategy -- The prime ecosystem: redefining loyalty for today's modern shopper -- Retail apocalypse: reality or myth? -- End of pure-play e-commerce : Amazon's transition to bricks and mortar retailing -- Amazon's grocery ambitions : creating a platform to sell you everything else -- Amazon's whole foods market : a brave new era -- A private label juggernaut : here comes the squeeze -- Technology and frictionless retail -- AI and voice: the new retail frontier -- Store of the future : how digital automation will enrich the customer experience -- Shifting from transactional to experiential -- Retail fulfilment : winning the customer over the final mile -- The last-mile infrastructure -- Conclusion: peak Amazon?. |