书目详细信息
： Google analytics breakthrough :
书目信息 机读格式(MARC)
| ISBN： | 9781119144014 |
|---|---|
| 编目源： | YDX YDX OCLCO YDXCP BTCTA BDX JRZ MLN SKYRV |
| 个人名称： | Alhlou, Feras, |
| 题名： | Google analytics breakthrough : from zero to business impact / Feras Alhlou, Shiraz Asif and Eric Fettman. |
| 索书号： | TP393.4/A397E |
| 载体形态： | xxii, 596 pages : color illustrations ; 25 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Introduction -- Google analytics reporting overview : user characteristics and behavior -- Measurement strategy -- Account creation and tracking code installation -- Google tag manager concepts -- Events, virtual pageviews, social actions, and errors -- Acquisition reports -- Goal and ecommerce tracking -- View settings, view filters, and access rights -- Segments -- Dashboards, custom reports and intelligence alerts -- Implementation customizations -- Mobile app measurement -- Google analytics integrations : the power of together -- Integrating Google analytics with CRM data -- Advanced reporting and visualization with third-party tools -- Data import and measurement protocol -- Analytics 360. |