书目详细信息
： Smart marketing with the internet of things /
书目信息 机读格式(MARC)
| ISBN： | 9781522557630 (hardcover) : |
|---|---|
| ISBN： | 1522557636 (hardcover) |
| 编目源： | DLC DLC |
| 题名： | Smart marketing with the internet of things / Dora Sim?es, Belem Barbosa, Sandra Filipe, [editors]. |
| 索书号： | F713.36/S593E |
| 出版发行项： | Hershey : Business Science Reference, c2019. |
| 载体形态： | xviii, 304 p. : ill. ; 29 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Real-time notifications : marketing applied to the internet of things -- Integrating gamification principles into marketing strategies : from education to mobile apps to entrepreneurial start-ups -- How to improve the acceptance of the internet of things and smart connected objects? -- Some business trends and marketing strategies in the iot era -- Instant messaging chat bot : your new best friend? -- Are millennials ready for the internet of things? -- Data-driven mall advertising. |