书目详细信息
： Advertising and integrated brand promotion /
书目信息 机读格式(MARC)
| ISBN： | 9781337110211 |
|---|---|
| ISBN： | 1337110213 |
| 编目源： | YDX YDX UAB OCLCF VFL DLC SCT |
| 个人名称： | O'Guinn, Thomas C., |
| 题名： | Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Angeline Close Scheinbaum, Associate Professor, University of Texas at Austin, Texas Advertising and Public Relations, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University. |
| 版本说明： | Eighth edition. |
| 索书号： | F713.8/O11E |
| 载体形态： | xxiii, 425 pages : color illustrations ; 28 cm |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Advertising and integretrated brand promotion in business and society -- Analyzing the environment for advertising and integrated brand promotion -- The creative process -- The media process -- Integrated brand promotion. |